HUGO BOSS

Fashion Show

As part of Berlin Fashion Week, Hugo Boss commissioned us to broadcast a complete fashion show.
The encoding was implemented both on site and via satellite to ensure redundancy. The stream was integrated worldwide into the Hugo Boss homepage via embed code and additionally streamed live on Facebook and Instagram. On the Instagram stream, alongside the live feed of the fashion show, a split-screen image from an influencer’s phone camera was added — presenting the event from their perspective and interacting with the viewers.