Posts Tagged ‘Hugo Boss’

3D or not 3D: BOSS Black Fashion Show in Beijing

02:05 PM

3D Livestream of the BOSS Black Fashion Show in Beijing

3D Livestream of the BOSS Black Fashion Show in Beijing

That was not the question. The first ever 3D production of a fashion show was streamed live in 3D as well as 2D, for mobile and deskop devices, for China and the rest of the world. From low-bitrate to HD quality, a total of 48 live streams was sent to two CDNs (Akamai and ChinaCache) and played out via Brightcove players. That’s what we call multiscreen delivery!

70,000 viewers around the world turned into a well-connected and flawless live stream.

A small sensation nonetheless, since the production took place across three continents and four time zones: From the 3D OB van located in China, the signal was transmitted to Germany via 2 satellites, where trailers and slates were mixed in and encoding took place. The streams were then streamed to Akamai and ChinaCache in Flash and HLS renditions via 2 stream proxies hosted with Amazon Web Services.


BOSS Orange Spring/Summer 2010

04:08 PM

One of the highlights of Berlin’s Fashion Week was the Spring/Summer Collection 2010 of BOSS Orange. In an old industrial hall full of shipping containers and turbines, the fashion label presented their collection for the next summer. MES was on-site and delivered the two-hour live show to the net in fullscreen quality – a first in the fashion world. To guarantee a smooth event, we organized a backup feed via satellite, rented capacities with two leading CDNs and hosted the microsite behind a load balancer.