A runway above the clouds: Lufthansa presented two fashion shows and an inflight conference on flight LH 400 from Frankfurt to New York for this year’s Fashion Week. MediaEvent Services realized the production and implemented an on-board live stream in cooperation with Lufthansa Systems, allowing all passengers to follow the events with their personal devices.
Posts Tagged ‘Fashion’
That was not the question. The first ever 3D production of a fashion show was streamed live in 3D as well as 2D, for mobile and deskop devices, for China and the rest of the world. From low-bitrate to HD quality, a total of 48 live streams was sent to two CDNs (Akamai and ChinaCache) and played out via Brightcove players. That’s what we call multiscreen delivery!
70,000 viewers around the world turned into a well-connected and flawless live stream.
A small sensation nonetheless, since the production took place across three continents and four time zones: From the 3D OB van located in China, the signal was transmitted to Germany via 2 satellites, where trailers and slates were mixed in and encoding took place. The streams were then streamed to Akamai and ChinaCache in Flash and HLS renditions via 2 stream proxies hosted with Amazon Web Services.
Hugo Boss, a German heritage brand, delivered one of the most innovative web events of this year as part of the launch of the new BOSS Black collection. Over 200,000 Facebook fans were invited to apply as a model in the premium fashion show. From thousands of applications, 5 male and 5 female contestants were selected via online voting and a jury call and flown to Berlin to show their skills. After three days of casting, fitting, and coaching, two winners lived their dream of sharing the catwalk with international top models.
One of the highlights of Berlin’s Fashion Week was the Spring/Summer Collection 2010 of BOSS Orange. In an old industrial hall full of shipping containers and turbines, the fashion label presented their collection for the next summer. MES was on-site and delivered the two-hour live show to the net in fullscreen quality – a first in the fashion world. To guarantee a smooth event, we organized a backup feed via satellite, rented capacities with two leading CDNs and hosted the microsite behind a load balancer.