MTV EMAs 2009: Cutting the edges

MTV EMA 2009 LogoThe MTV Europe Music Awards celebrated their 15th anniversary this year and came back to Berlin, where the first EMAs were held in 1994. In the online version, the fan was the epicenter: A Facebook Chat Widget was integrated into the EMA microsites and the livestream was published to MTV’s 12 national Facebook presences.

For the livestream, MES produced 4 hours of exclusive live web content on-location on several floors in the O2 World, starting with a Red Carpet Pre-Show with hosts Joko Winterscheid and Joss Stone, which was played out with a 30 minutes delay to close the gap to the main show. Within the TV ad breaks of the gigantic main show, MES produced the All Access Show with rocker Pete Wentz where stars and starlets got comfortable on a couch and helped themselves at the bar.

For the first time, the EMA web show production ran completely tapeless and was produced in HD 1080i. Signals from Ikegami fiber camera systems, OB feed, video inserts and GFX were mixed and then time shifted and recorded with EVS XT2. In parallel, Final Cut systems were used to produce VOD packages from the EVS live feed, which were then sent to a VOD encoding cluster. This allowed all VOD content for web and mobile to be published as soon as the show finished. The Red Carpet Show was also distributed to video cubes in the O2 World as well as to MTV News for further editing. 8 dual-quadcore live encoding boxes pushed out 16 live streams for Facebook and the local MTV sites via 2 CDNs. At the end of the day, 5 TB of video data were produced and the livestream had accumulated not less than 1.03 million views.

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