Archive for 07:56 PM

MTV EMAs 2009: Cutting the edges

07:56 PM

MTV EMA 2009 LogoThe MTV Europe Music Awards celebrated their 15th anniversary this year and came back to Berlin, where the first EMAs were held in 1994. In the online version, the fan was the epicenter: A Facebook Chat Widget was integrated into the EMA microsites and the livestream was published to MTV’s 12 national Facebook presences.

For the livestream, MES produced 4 hours of exclusive live web content on-location on several floors in the O2 World, starting with a Red Carpet Pre-Show with hosts Joko Winterscheid and Joss Stone, which was played out with a 30 minutes delay to close the gap to the main show. Within the TV ad breaks of the gigantic main show, MES produced the All Access Show with rocker Pete Wentz where stars and starlets got comfortable on a couch and helped themselves at the bar.