“That’s MTV reloaded”. The five hour long EMA backstage chat was positively received by guests, managers and viewers alike. Even Justin Timberlake, this year’s host of the Award-Show, did a little announcement from our “corner”. British comedian Michael Legge and newcomers Juliette & the Licks put together a great show that featured many down-to-earth artist chats and impromptu jam sessions. MediaEvent Services was responsible for the technical realization of the online show, including VIP chat, livestreams, and on-demand content processing.