Posts Tagged ‘Streaming’

Hugo Boss Facebook Model Contest: “My friend, the brand”

06:04 PM

Hugo Boss Model Contest 2011 Facebook Webcast

Hugo Boss Model Contest 2011 Facebook Webcast

Hugo Boss, a German heritage brand, delivered one of the most innovative web events of this year as part of the launch of the new BOSS Black collection. Over 200,000 Facebook fans were invited to apply as a model in the premium fashion show. From thousands of applications, 5 male and 5 female contestants were selected via online voting and a jury call and flown to Berlin to show their skills. After three days of casting, fitting, and coaching, two winners lived their dream of sharing the catwalk with international top models.
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MTV EMAs 2009: Cutting the edges

07:56 PM

MTV EMA 2009 LogoThe MTV Europe Music Awards celebrated their 15th anniversary this year and came back to Berlin, where the first EMAs were held in 1994. In the online version, the fan was the epicenter: A Facebook Chat Widget was integrated into the EMA microsites and the livestream was published to MTV’s 12 national Facebook presences.

For the livestream, MES produced 4 hours of exclusive live web content on-location on several floors in the O2 World, starting with a Red Carpet Pre-Show with hosts Joko Winterscheid and Joss Stone, which was played out with a 30 minutes delay to close the gap to the main show. Within the TV ad breaks of the gigantic main show, MES produced the All Access Show with rocker Pete Wentz where stars and starlets got comfortable on a couch and helped themselves at the bar.

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Bringing technology closer: Daimler IAA Live-Talk

04:26 PM

Screenshot Daimler IAA Live-Talk and streaming ad on Autobild.de

Screenshot Daimler IAA Live-Talk and streaming ad on Autobild.de

For the first time, Daimler sends a daily 3-hour livestream from the International Motor Show (IAA) that everyone can participate in. Users post questions, and Daimler’s employees and moderators answer and demonstrate details directly on the vehicle. Banners on the German portals Welt Online and Autobild.de show a preview of the livestream and generate a broad viewership.

The project is a successful collaboration between fischerAppelt (TV-production), Scholz & Volkmer (Web application) and tv-on web/MES (livestream).

MTV Home is where the heart is

04:24 PM

Screenshot MTV Home with Facebook integration and engagement ads

Screenshot MTV Home with Facebook integration and engagement ads

Since August, MES puts the weekly live show “MTV Home” on the net for MTV Networks Germany.
MTV Home fans from the Facebook community can directly participate in the show via a live chat with the hosts Joko, Klaas and Palina. Strategic use of Facebook promotion features (events, ads, fan page) provides for optimal coverage. Work can be so much fun!

BOSS Orange Spring/Summer 2010

04:08 PM

One of the highlights of Berlin’s Fashion Week was the Spring/Summer Collection 2010 of BOSS Orange. In an old industrial hall full of shipping containers and turbines, the fashion label presented their collection for the next summer. MES was on-site and delivered the two-hour live show to the net in fullscreen quality – a first in the fashion world. To guarantee a smooth event, we organized a backup feed via satellite, rented capacities with two leading CDNs and hosted the microsite behind a load balancer.