Posts Tagged ‘MTV’

MTV EMAs 2009: Cutting the edges

07:56 PM

MTV EMA 2009 LogoThe MTV Europe Music Awards celebrated their 15th anniversary this year and came back to Berlin, where the first EMAs were held in 1994. In the online version, the fan was the epicenter: A Facebook Chat Widget was integrated into the EMA microsites and the livestream was published to MTV’s 12 national Facebook presences.

For the livestream, MES produced 4 hours of exclusive live web content on-location on several floors in the O2 World, starting with a Red Carpet Pre-Show with hosts Joko Winterscheid and Joss Stone, which was played out with a 30 minutes delay to close the gap to the main show. Within the TV ad breaks of the gigantic main show, MES produced the All Access Show with rocker Pete Wentz where stars and starlets got comfortable on a couch and helped themselves at the bar.

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MTV Home is where the heart is

04:24 PM

Screenshot MTV Home with Facebook integration and engagement ads

Screenshot MTV Home with Facebook integration and engagement ads

Since August, MES puts the weekly live show “MTV Home” on the net for MTV Networks Germany.
MTV Home fans from the Facebook community can directly participate in the show via a live chat with the hosts Joko, Klaas and Palina. Strategic use of Facebook promotion features (events, ads, fan page) provides for optimal coverage. Work can be so much fun!

Sex, Drugs, Rock ‘n’ Roll – the MTV Europe Music Awards Webshow 2006

04:21 PM

“That’s MTV reloaded”. The five hour long EMA backstage chat was positively received by guests, managers and viewers alike. Even Justin Timberlake, this year’s host of the Award-Show, did a little announcement from our “corner”. British comedian Michael Legge and newcomers Juliette & the Licks put together a great show that featured many down-to-earth artist chats and impromptu jam sessions. MediaEvent Services was responsible for the technical realization of the online show, including VIP chat, livestreams, and on-demand content processing.