Archive for 06:04 PM

Hugo Boss Facebook Model Contest: “My friend, the brand”

06:04 PM

Hugo Boss Model Contest 2011 Facebook Webcast

Hugo Boss Model Contest 2011 Facebook Webcast

Hugo Boss, a German heritage brand, delivered one of the most innovative web events of this year as part of the launch of the new BOSS Black collection. Over 200,000 Facebook fans were invited to apply as a model in the premium fashion show. From thousands of applications, 5 male and 5 female contestants were selected via online voting and a jury call and flown to Berlin to show their skills. After three days of casting, fitting, and coaching, two winners lived their dream of sharing the catwalk with international top models.
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