Archive for 04:26 PM

Bringing technology closer: Daimler IAA Live-Talk

04:26 PM

Screenshot Daimler IAA Live-Talk and streaming ad on Autobild.de

Screenshot Daimler IAA Live-Talk and streaming ad on Autobild.de

For the first time, Daimler sends a daily 3-hour livestream from the International Motor Show (IAA) that everyone can participate in. Users post questions, and Daimler’s employees and moderators answer and demonstrate details directly on the vehicle. Banners on the German portals Welt Online and Autobild.de show a preview of the livestream and generate a broad viewership.

The project is a successful collaboration between fischerAppelt (TV-production), Scholz & Volkmer (Web application) and tv-on web/MES (livestream).